Podcast

Episode 8 · 18 Feb 2026

Stop Borrowing Your Audience: How to Own Your Community in 2026

YouTube just sent a shockwave through the creator economy. With the 2026 “Inauthentic Content” crackdown, we’ve seen thousands of channels—from AI-driven bots to established business accounts—lose their revenue in the blink of an eye. But this isn’t just a “YouTube problem.” It’s a wake-up call for every business owner building their brand on “borrowed land.“ If your leads come from a platform you don’t own, you’re building on a foundation of sand. In this episode/article, I’m breaking down why the era of “Social-Media-First” marketing is dying and how to use the Retention Pillar of my VALOR framework to capture your audience and build a community that no algorithm can touch. In this episode, you’ll learn: The truth behind the 2026 demonetisation wave (it’s not just “AI slop”). Why “Visibility” is a vanity metric without a “Retention” strategy. How to migrate your “borrowed” followers into an owned community space. The simple steps to securing your lead-gen system against future platform shifts. I also cover this subject in this article: Youtube demonetisation 2026: What Every Business Owner Needs to Learn from YouTube’s Recent Crackdown

Episode 7 · 6 Nov 2025

3 Ways You're Killing Your Website ROI (And Losing 67% of Potential Customers)

Your website gets traffic. But where are the enquiries? In this episode, I reveal the three mistakes SME owners make that kill their website ROI – and how to fix them. You’ll learn: Why making your logo bigger actually hurts conversions When to DIY your SEO vs when to hire a specialist (the race car analogy) Why your contact form only captures 3% of visitors (and what to do about the other 67%) The buyer awareness framework that changes everything How we helped one client increase leads by 266% from the same traffic Listen if: Your website looks professional but generates zero leads, you’re getting traffic but no enquiries, or you’re wondering why your £5k website investment isn’t paying off. Visual resource In this episode, I made mentioned of the image resource below. This is a depiction of the basic components which make up a great web design. As you can see, they’re not just visual – and yet a web design portfolio is usually focused on the visual aspects. Design revisions, throughout a project, usually consist of visual assessments. Web design for conversion is a complicated and multi-faceted beast and I hope this illustration helps you to understand how -essentially- the visual aspects sometimes require compromise, for true conversion potential.

Episode 6 · 23 Oct 2025

When to DIY vs When to Hire: Stop Wasting Money on the Wrong Things

Your website gets traffic. But where are the enquiries? In this episode, I reveal the three mistakes SME owners make that kill their website ROI – and how to fix them. You’ll learn: Why making your logo bigger actually hurts conversions When to DIY your SEO vs when to hire a specialist (the race car analogy) Why your contact form only captures 3% of visitors (and what to do about the other 67%) The buyer awareness framework that changes everything How we helped one client increase leads by 266% from the same traffic Listen if: Your website looks professional but generates zero leads, you’re getting traffic but no enquiries, or you’re wondering why your £5k website investment isn’t paying off. Visual resource In this episode, I made mentioned of the image resource below. This is a depiction of the basic components which make up a great web design. As you can see, they’re not just visual – and yet a web design portfolio is usually focused on the visual aspects. Design revisions, throughout a project, usually consist of visual assessments. Web design for conversion is a complicated and multi-faceted beast and I hope this illustration helps you to understand how -essentially- the visual aspects sometimes require compromise, for true conversion potential.

Episode 5 · 2 Oct 2025

5 benefits of a professional business website

In this episode, Most small businesses treat their website like an afterthought. In this short, practical episode I explain the five reasons you actually need a website — and the quick fixes that turn a brochure site into a client-getting machine. You’ll learn how a website attracts traffic, qualifies leads, acts as your best salesperson, improves retention, and boosts conversions without expensive hacks. What you’ll get from this episode The five core reasons your business should commit to a website. Simple, tactical things to change today so your site starts pulling in the right enquiries. How to qualify leads earlier (so you stop wasting time). One practical checklist to improve conversions this week. Listen if: you run a small business, you’re launching a consultancy, or you manage websites for clients and want something that actually drives revenue.

Episode 4 · 2 Oct 2025

What are leads and funnels and is there a better way to understand a customer journey?

In this video podcast we define and understand leads and funnels, so that we can better prepare for moving potential customers through to a purchase of our product or service. Expect to learn different categorisations of a lead, the varied definitions of funnels and their concept, but also an argument for why the linear marketing funnel is outdated and there is need for more flexible frameworks, such as Chris Good’s VALOR Framework. Chris Good is a UK-based da digital growth consultant specialising in online visibility, digital strategy, and business growth for SMEs.

Episode 3 · 18 Sept 2025

Understanding SEO, AEO and GEO for your business

How will you keep your business visible in the age of AI search, when consumers have seemingly abandoned search engines in favour of a conversation with Google? In this episode we recap the ultimate goal of traditional SEO, learn about AEO and the new requirements of GEO; and with that understanding we’ll look at practical tips on how to remain or become visible within AI tools today.

Episode 2 · 9 Sept 2025

Has AI killed off content marketing for local business?

Episode 1 · 8 Sept 2025

Should local business still use print marketing?

Many local businesses are still using traditional marketing methods, such as posters, leaflets and ads in local publications, but how is this damaging their business? How does traditional marketing compare to digital marketing and why should every local business get digital in their approach to customers?