3 Ways You're Killing Your Website ROI (And Losing 67% of Potential Customers)

About this episode

Your website gets traffic. But where are the enquiries?

In this episode, I reveal the three mistakes SME owners make that kill their website ROI – and how to fix them.

You’ll learn:

• Why making your logo bigger actually hurts conversions
• When to DIY your SEO vs when to hire a specialist (the race car analogy)
• Why your contact form only captures 3% of visitors (and what to do about the other 67%)
• The buyer awareness framework that changes everything
• How we helped one client increase leads by 266% from the same traffic

Listen if: Your website looks professional but generates zero leads, you’re getting traffic but no enquiries, or you’re wondering why your £5k website investment isn’t paying off.

Visual resource

In this episode, I made mentioned of the image resource below.

This is a depiction of the basic components which make up a great web design. As you can see, they’re not just visual – and yet a web design portfolio is usually focused on the visual aspects. Design revisions, throughout a project, usually consist of visual assessments.

Web design for conversion is a complicated and multi-faceted beast and I hope this illustration helps you to understand how -essentially- the visual aspects sometimes require compromise, for true conversion potential.