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Episode 318 September 2025

Understanding SEO, AEO and GEO for your business

About this episode

How will you keep your business visible in the age of AI search, when consumers have seemingly abandoned search engines in favour of a conversation with Google?

In this episode we recap the ultimate goal of traditional SEO, learn about AEO and the new requirements of GEO; and with that understanding we’ll look at practical tips on how to remain or become visible within AI tools today.