About Chris
Digital Strategist for service-based SMEs
I help ambitious business owners cut through the noise and build a digital presence that actually generates qualified leads. With a background in web design and digital marketing spanning over a decade, I've seen what separates the businesses that grow from the ones that stagnate — and it usually comes down to strategy, not tactics.
Based in Devon, I work primarily with service-based SMEs: consultants, coaches, tradespeople, and specialists who are brilliant at what they do but aren't seeing it reflected in their enquiry pipeline.
My work is guided by the VALOR framework — a structured approach to building a digital presence that attracts the right clients, communicates your value clearly, and turns interest into revenue.
Work with meThe Framework
The VALOR Framework
VALOR is the structured approach I use with every client — covering Visibility, Authority, Likability, Offer, and Retention. It ensures we're building something that works end-to-end, not just fixing isolated problems.
How I work
My Approach
Clarity before tactics
Before recommending any tool or channel, I spend time understanding your business model, your ideal clients, and the gaps between where you are and where you want to be. Strategy without clarity is just activity.
Systems that compound
One-off campaigns rarely stick. I design digital systems — content, funnels, automations — that build momentum over time, so your marketing keeps working even when you step away.
Honest, direct communication
I work best with owners who want straight answers, not spin. I'll tell you what's working, what isn't, and what I'd do differently — because that's how we make real progress.
Based in Devon
Local roots, national reach
I'm based in Devon and work with businesses across the UK. Whether you're a local service provider or a specialist with clients nationwide, my approach adapts to your market and your goals. Most of my work is done remotely, meaning geography is never a barrier to getting the support you need.
Ready to build something that works?
Let's have a conversation about your business and where you want to take it.
Get in touch