What are leads and funnels and is there a better way to understand a customer journey?

About this episode

In this video podcast we define and understand leads and funnels, so that we can better prepare for moving potential customers through to a purchase of our product or service.

Expect to learn different categorisations of a lead, the varied definitions of funnels and their concept, but also an argument for why the linear marketing funnel is outdated and there is need for more flexible frameworks, such as Chris Good’s VALOR Framework.

Chris Good is a UK-based da digital growth consultant specialising in online visibility, digital strategy, and business growth for SMEs.