Profit & Growth Strategy
Optimise your business for profit & growth.
Helping ambitious SME owners build digital systems that generate qualified leads.
About
Hi, I'm Chris.
I work with ambitious SME owners who want to grow their business without the guesswork. With a background in digital strategy and lead generation, I help you cut through the noise and build systems that actually work.
Whether you need a clearer digital presence, a smarter marketing funnel, or a strategy that turns visitors into paying clients — I've got you covered.
Insights
Latest Articles
23 Feb 2026
How to optimise for AI Recommendation - these insights will blow your mind
Understanding how to optimise for AI Search and AI Recommendation is the holy grail of 2026; and in this article I’m going to share what you need to focus on to get ChatGPT and Gemini to love your business...and tell others about it.
Read more17 Feb 2026
Youtube demonetisation 2026: What Every Business Owner Needs to Learn from YouTube’s Recent Crackdown
Youtube demonetisation campaigns happen on occasion and -understandably- creators get pretty shaken. However, in probably the biggest shake up in a decade, you might have seen the latest reports that Youtube deleted and demonetised a huge number of accounts in the last few weeks. This h
Read more11 Feb 2026
Lead Generation for Trades: Why Most Websites Fail
Lead generation for trades is essential. If one part of the system isn’t working, you’re losing thousands of pounds over a year.
Read more22 Jan 2026
How to optimise for AI Search - these insights will explode your AI visibility
Optimising for AI Search is not about optimising just for "AI", it's about optimising for the systems that provide specific AI platforms with their training and live search data. This is the key takeaway I got after running an experiment with Claude, ChatGPT and Gemini.
Read more22 Oct 2025
Why AI Hasn't Killed Blogging (And Why You Need to Write More)
Everyone's panicking that AI will kill blogs. I know, I know. You've seen the headlines. "AI Overviews are replacing organic results!" "ChatGPT is making content obsolete!" "The blog is dead!"
Read more8 Oct 2025
Small business websites: why they're so important to local business
Cutting to the chase: every small business should have its own website. Whether you're a local trade service, a town-based jewellery shop, a freelance hairdresser, accounting company or you're selling handmade bracelets, locally; the small business website is an essential for tho
Read morePodcast
Listen & Learn
Episode 8 · 18 Feb 2026
Stop Borrowing Your Audience: How to Own Your Community in 2026
YouTube just sent a shockwave through the creator economy. With the 2026 “Inauthentic Content” crackdown, we’ve seen thousands of channels—from AI-driven bots to established business accounts—lose their revenue in the blink of an eye. But this isn’t just a “YouTube problem.” It’s a wake-up call for every business owner building their brand on “borrowed land.“ If your leads come from a platform you don’t own, you’re building on a foundation of sand. In this episode/article, I’m breaking down why the era of “Social-Media-First” marketing is dying and how to use the Retention Pillar of my VALOR framework to capture your audience and build a community that no algorithm can touch. In this episode, you’ll learn: The truth behind the 2026 demonetisation wave (it’s not just “AI slop”). Why “Visibility” is a vanity metric without a “Retention” strategy. How to migrate your “borrowed” followers into an owned community space. The simple steps to securing your lead-gen system against future platform shifts. I also cover this subject in this article: Youtube demonetisation 2026: What Every Business Owner Needs to Learn from YouTube’s Recent Crackdown
Episode 7 · 6 Nov 2025
3 Ways You're Killing Your Website ROI (And Losing 67% of Potential Customers)
Your website gets traffic. But where are the enquiries? In this episode, I reveal the three mistakes SME owners make that kill their website ROI – and how to fix them. You’ll learn: Why making your logo bigger actually hurts conversions When to DIY your SEO vs when to hire a specialist (the race car analogy) Why your contact form only captures 3% of visitors (and what to do about the other 67%) The buyer awareness framework that changes everything How we helped one client increase leads by 266% from the same traffic Listen if: Your website looks professional but generates zero leads, you’re getting traffic but no enquiries, or you’re wondering why your £5k website investment isn’t paying off. Visual resource In this episode, I made mentioned of the image resource below. This is a depiction of the basic components which make up a great web design. As you can see, they’re not just visual – and yet a web design portfolio is usually focused on the visual aspects. Design revisions, throughout a project, usually consist of visual assessments. Web design for conversion is a complicated and multi-faceted beast and I hope this illustration helps you to understand how -essentially- the visual aspects sometimes require compromise, for true conversion potential.
Episode 6 · 23 Oct 2025
When to DIY vs When to Hire: Stop Wasting Money on the Wrong Things
Your website gets traffic. But where are the enquiries? In this episode, I reveal the three mistakes SME owners make that kill their website ROI – and how to fix them. You’ll learn: Why making your logo bigger actually hurts conversions When to DIY your SEO vs when to hire a specialist (the race car analogy) Why your contact form only captures 3% of visitors (and what to do about the other 67%) The buyer awareness framework that changes everything How we helped one client increase leads by 266% from the same traffic Listen if: Your website looks professional but generates zero leads, you’re getting traffic but no enquiries, or you’re wondering why your £5k website investment isn’t paying off. Visual resource In this episode, I made mentioned of the image resource below. This is a depiction of the basic components which make up a great web design. As you can see, they’re not just visual – and yet a web design portfolio is usually focused on the visual aspects. Design revisions, throughout a project, usually consist of visual assessments. Web design for conversion is a complicated and multi-faceted beast and I hope this illustration helps you to understand how -essentially- the visual aspects sometimes require compromise, for true conversion potential.
Episode 5 · 2 Oct 2025
5 benefits of a professional business website
In this episode, Most small businesses treat their website like an afterthought. In this short, practical episode I explain the five reasons you actually need a website — and the quick fixes that turn a brochure site into a client-getting machine. You’ll learn how a website attracts traffic, qualifies leads, acts as your best salesperson, improves retention, and boosts conversions without expensive hacks. What you’ll get from this episode The five core reasons your business should commit to a website. Simple, tactical things to change today so your site starts pulling in the right enquiries. How to qualify leads earlier (so you stop wasting time). One practical checklist to improve conversions this week. Listen if: you run a small business, you’re launching a consultancy, or you manage websites for clients and want something that actually drives revenue.
Episode 4 · 2 Oct 2025
What are leads and funnels and is there a better way to understand a customer journey?
In this video podcast we define and understand leads and funnels, so that we can better prepare for moving potential customers through to a purchase of our product or service. Expect to learn different categorisations of a lead, the varied definitions of funnels and their concept, but also an argument for why the linear marketing funnel is outdated and there is need for more flexible frameworks, such as Chris Good’s VALOR Framework. Chris Good is a UK-based da digital growth consultant specialising in online visibility, digital strategy, and business growth for SMEs.
Episode 3 · 18 Sept 2025
Understanding SEO, AEO and GEO for your business
How will you keep your business visible in the age of AI search, when consumers have seemingly abandoned search engines in favour of a conversation with Google? In this episode we recap the ultimate goal of traditional SEO, learn about AEO and the new requirements of GEO; and with that understanding we’ll look at practical tips on how to remain or become visible within AI tools today.
What I offer
Services
Done For You Strategy
Full digital strategy implementation handled end-to-end. You focus on running your business while I build the systems that bring in qualified leads.
Learn MoreDone With You Coaching
Guided strategy sessions where we work through your digital presence together — giving you the skills and frameworks to grow with confidence.
Learn MoreOne-Time Consultation
A single, focused session to tackle your biggest challenge. Walk away with a clear action plan and immediate next steps.
Learn MoreTestimonials
What clients say
“Chris really helped me understand the bigger picture in how digital strategy works...and how to implement them effectively. Mind. Blown.”
Andy
Techii
“Fantastic experience! Chris has great knowledge about websites and marketing. I went from being utterly daunted to full of confidence about taking the necessary steps to selling online with my own unique website. Really impressed with all the ideas, design plans,support and the final product. Would highly recommend Boosh Digital. I'm a very happy client.”
Abby
Online Shop
“Amazing and thorough service with maximum support and great pricing. Would recommend Chris as an excellent web designer. He listened to what I needed and interpreted my ungeeky descriptions to create a fantastic site which I can easily update. Brilliant after service and easy to follow "idiots guide" - just what I needed.”
Paula
Chancel On the go
“I gave Chris a few ideas of how I wanted my website to look, and after discussing themes, colours, templates, etc, Chris was left to his own devices. Once complete Chris showed me how to input the data, pictures and frames and a few other technical things. If I had a problem or wanted something tweaking I'd drop him an email or call. I was quoted a couple of thousand pounds for a similar website, Chris's fees are very reasonable in comparison and would recommend him.”
Paul
Focal Frames
“Honestly the help I've received in getting my website setup has been beyond amazing, this guy is the go to guy of all web dev. Do it!”
John
Social Media Site
“Contracted Chris through the internet and asked him to design me a site , did an absolutely fantastic job and gave me lots of help when ever I needed it , as I'm not very computer literate, nothing was too much of a problem and he was available when ever I needed him , nothing was to much of a problem, I look forward to working with you in the future. Thanks Chris!”
Kane Burgoyne
KB Building
“Wow, what can I say about Chris other than what an ABSOLUTELY FANTASTIC service he provides. I'm not great with technology but Chris enabled me to learn lots of new things and also built me an amazing website. He also provided me with lots of tutorials for me to be able to do things myself. His service is professional, prompt, great value and game me 100% satisfaction. I highly recommend Chris for your website needs. Thanks again Chris”
Aaron Colhoun
Crystal Clear Fitness
“Chris has helped me get my business started with a fantastic website he has helped me step by step with understanding the website and he has always made time for any questions I've had I had a few quotes on prices and Chris gave me the best price easily! I would highly recommend him!”
Paul
Competition Website
“Incredible person and developer. I use Chris as a freelancer as his knowledge of WordPress and WooCommerce is unrivalled. He is kind, supportive and exceptionally helpful. I hope to continue working together in the future.”
Ashley
AMT Computer Services
“Really helpful and built my website very quickly. Great care taken to ensure I am happy with how to take control, which for this tech ludite was a miracle!”
Paula
The Chancel Restaurant